Screaming Frog

Screaming Frog is a tool widely used by SEO experts around the world to audit websites in order to find opportunities to improve online positioning. The free version of the app lets you crawl a maximum of 500 URLs, whereas the paid version not only removes this restriction but also provide a multitude of additional features.

Using Screaming Frog is much easier than it seems. All you have to do is enter the URL of the website you want to audit and click on the start button. The process can take a few seconds if it's a small website, or many minutes if you're working with a larger website. For each error it finds, the program itself will recommend a series of actions to solve it.

Among the actions that Screaming Frog recommends: finding all the website's broken links (404), finding all the redirections and redirection chains, discovering duplicate content, or analyzing the data and metadata to identify if they're too long or too short. And all this can be done with a single click. The most difficult part, of course, is to interpret all the data.

One strength of Screaming Frog is all the tutorials it offers on its official website. All these tutorials are perfectly organized into two levels: beginners and advanced. In addition, you'll have many videos at your disposal with detailed explanations of some of the app's more advanced features.

Screaming Frog is an almost essential SEO tool for users who want to audit a website and try to improve its online positioning. With it, you can find out what you need to improve and what you should leave alone, something that's very important in the SEO world.